
Our Operating Brands
Across our operating brands, we are expanding financial access through scalable, technology-enabled solutions that serve people and markets often left behind.

ZyraLend is a first-of-its-kind, fully automated lending platform operating entirely through WhatsApp.
Powered by word-class AI technology and advanced credit decisioning, it delivers short-term credit to underserved consumers with unprecedented speed and efficiency. By removing friction and increasing accessibility through digital engagement, ZyraLend is accelerating financial inclusion across Africa.

Elite Group is an NCR-regulated consumer lender with a 25 year track record in the South African unsecured credit market.
Its core focus is on consumer financial wellness and responsible lending that enhances the lives of our customers.
Elite offers a unique blend of strategically located branches across key areas in South Africa coupled with world class digital infrastructure, that gives our customers convenient access to loans , insurance and financial wellness products.

EXG Cover partners with leading insurance providers to deliver innovative, value-driven coverage that genuinely benefits consumers. The emphasis is on sustainable, meaningful protection—solutions designed to create long-term security, fair benefit, and real financial resilience for the end user.

ZyraLend is a first-of-its-kind, fully automated lending platform operating entirely through WhatsApp.
Powered by word-class AI technology and advanced credit decisioning, it delivers short-term credit to underserved consumers with unprecedented speed and efficiency. By removing friction and increasing accessibility through digital engagement, ZyraLend is accelerating financial inclusion across Africa.

Elite Group is an NCR-regulated consumer lender with a 25 year track record in the South African unsecured credit market.Its core focus is on consumer financial wellness and responsible lending that enhances the lives of our customers.Elite offers a unique blend of strategically located branches across key areas in South Africa coupled with world class digital infrastructure, that gives our customers convenient access to loans , insurance and financial wellness products.

EXG Cover partners with leading insurance providers to deliver innovative, value-driven coverage that genuinely benefits consumers.
The emphasis is on sustainable, meaningful protection. Solutions designed to create long-term security, fair benefit, and real financial resilience for the end user.